ChinaTravelNews-Independent outbound tourism platform Shijiebang has received an additional US$10 million investment from Sina. This is in addition to a multi-million dollar investment by Sina in its B Series financing December last year. The investment is aimed at deepening cooperation between the two companies and is a follow up to the joint endeavor of creating travel sharing economy by Shijiebang and Sina Weibo.
One industry observer said Sina decided to make an additional investment as Sina is optimistic of the travel sharing economy market and the overseas independent travel market, and Shijiebang stand out in operations and services in both areas.
In August this year, Shijiebang’s “full-service independent travel” travel sharing economy model was linked up with Sina Weibo’s 100 million users and its massive number of travel experts. Full-service independent travel catering to millions of time-poor users who have huge demand for travel experiences presents significant potential.(Translation by David）