For context, we’re just three weeks post Google’s mobile search changes (app indexing was implemented in February) and some say the impact is beginning to be felt.
In addition, the baby tip, which came from TUI director of mobile strategy John Boughton, should highlight how seriously some are thinking about mobile and the need for ongoing investment.
Boughton says:
“An app is highly demanding. It seems unassuming but it grows at a rapid rate and it’s going to be with you for a very long time.”
