Nina Kubik-Cheng, former Vice President, Sales at Daodao.com and Qunar.com, will join Dragon Trail Interactive as Senior Vice President of Business Development, Beijing based Dragon Trail announced recently.
Nina will lead Dragon Trail’s Sales, PR and Marketing teams to further expand its digital marketing business in the global travel industry. With Dragon Trail’s 100% China focused digital and social media marketing services and solutions, the team will continue to assist global travel brands to reach affluent Chinese consumers online.
Since its founding in 2010, Dragon Trail has been serving leading international travel organizations, including destinations, attractions, hotels, airlines, car rental companies, and shopping malls, among others. To meet strong demand to market to the fast-growing outbound travel market in China, Dragon Trail has expanded its team to better serve its global client base. Nina is the latest addition to the growing team.
Nina has over 15 years of experience in advertising sales management, business development and digital marketing. She spent most of her corporate career in Hong Kong, Singapore and Beijing working with international and Chinese companies. She was Vice President of Sales and Business Development at Qunar.com and was Vice President of sales at Daodao - TripAdvisor China. Before joining Dragon Trail, Nina was head of business development for SEA & Greater China at AirAsiaExpedia.
Nina holds a master’s degree in Sinology. Having lived in Asia for the past twenty years and being able to speak Mandarin fluently, she was honored by a Chinese publication as “Ms. China” in its article titled “Ms. China Seeking the Balance.”
“Nina is a highly respected business development professional in the online travel industry in Asia. She has extensive experiences in sales and marketing and has dedicated her career to the success of her clients,” said George Cao, co-founder and CEO of Dragon Trail. “While the outbound travel market in China continues to have double digit growth, our clients increasingly rely on us to deliver best-in-class digital marketing solutions and services. Nina’s joining will undoubtedly enhance our capabilities in global business development and international account management.”
Dragon Trail Interactive is an award winning digital marketing agency and travel technology company that helps global travel and tourism organizations reach and connect with affluent Chinese consumers online. Headquartered in Beijing, it has an office in Shanghai and an R&D center in Xi’an. Dragon Trail’s digital marketing services include establishing online presence in China with PC & mobile web sites, connecting and engaging with target customers using Chinese social media platforms, boosting brand awareness with SEO, SEM & integrated digital campaigns. Dragon Trail is a member of PATA (Pacific Asia Travel Association) and a member of the board of the PATA China Chapter.