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HotelTonight to switch from pure same-day booking model

09/25/2014| 7:03:42 PM| 中文

Travel technology company HotelTonight is moving away from its signature same-day booking model to a more flexible one, where users can book up to seven days in advance.

Beta-testing is set to launch this week, Tnooz has learned. Details are expected to be made public by the end of next week.

With this move, the San Francisco-based startup stops depending on its pioneering, niche emphasis on same-day booking, which led to partnerships with more than 10,000 hotels and to its app being downloaded 11 million times.

HotelTonight's decision may be a sign that its exclusively-"day-of" booking model could only scale so far to satisfy its investors, who have poured $80 million into the company to date. Added date flexibility may be seen as a way for the startup to persuade more users to book rather than just browse.

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TAGS: HotelTonight | last-minute | hotel booking | APP
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