Online media company Cheapflights.com has come up with a first-of-its-kind Partner Portal offering for advertisers. (12/19/2006)
The new initiative gives advertising partners immediate access to campaign performance data, enabling them to track the view and click-through rates of offers published on Cheapflights.com.
The company says the offering in unique and no other travel search company offers this type of online tracking tool for advertising partners.
The Partner Portal delivers a user-friendly interface and flexible reporting options. Nearly all of Cheapflights’ advertising partners currently use the Partner Portal, which was introduced in October and updated with additional functionality in December.
Future enhancements to the Cheapflights Partner Portal are planned in 2007.
Cheapflights.com, an independent travel price search and comparison site, says rather than ‘manual’ advertising tracking process, Cheapflights’ Partner Portal provides daily updates at the click of a mouse.
The Partner Portal is completely web-based. It is completely accessible from any Internet-connected computer.