Accor Hotels & Resorts has signed a marketing partnership with Asia Pacific (12/19/2006)
Through this partnership, Bezurk.com will drive consumers directly to Accor´s seven new brand websites, which have been specifically designed for Asia Pacific users.
The seven sites are www.sofitel-asia.com, www.grandmecure-asia.com, www.novotel-asia.com, www.ibis-asia.com, www.mecure-asia.com, www.allseasons-asia.com, www.formule1-asia.com.
Accor´s vice president distribution and information systems - Asia Pacific, Maria Taylor said, "This partnership aligns well with our strategy of broadening distribution reach for our hotels and at the same time engaging directly with customers through our brand websites. Bezurk is the ideal platform to promote our best on-line `Hot Deals´ and to merchandise our up-sell options like breakfast and spa packages."