The same efforts and energy should be used when it comes to your hotel’s digital assets.
In my experience, working with hotels and asset management firms worldwide, I have seen most of the hotel managers and marketing departments show apathy towards owning and managing their digital assets.
Their neglect is usually a result of trying to keep costs down (i.e. hiring low-cost digital marketing vendors and leaving management to them), or just a general lack of knowledge about how and why they should pay attention to their digital assets.
