But there is a flip-side.
A study by market research firm Maritz Research was conducted during April this year among 3,400 people who regularly use review websites such as TripAdvisor, Zagat, Open Table, Yelp and Hotels.com.
Trust factor with review websites
Larger review sites like TripAdvisor and Zagat are trusted higher compared to smaller players. The chart below chart shows the percentage of users who say the information on review sites is accurate.
Read full story at: http://www.tnooz.com/article/50-users-trust-review-websites/