TripAdvisor announced its plans to launch TripAdvisor Connect, a ground-breaking online platform that will enable independent hotels and B&Bs of all sizes to access services previously only available to major online travel agencies, booking engines and hotel chains.
Scheduled for launch in late 2013, TripAdvisor Connect will give accommodation owners the ability to manage their online promotion themselves. Owners will have access to simple online tools that help them analyse their advertising results as well as to encourage more user reviews through automated post-stay review collection emails via their Internet Booking Engine.
To be eligible to participate, accommodation owners must be TripAdvisor Business Listings subscribers and must provide real-time availability and the ability to book online via a certified Internet Booking Engine.
Read full story at: http://hotelmarketing.com/index.php/content/article/tripadvisor_to_launch_pricing_display_for_independent_hotels_by_late_2013
