NB: This is a viewpoint from Abhishek Singh, product manager for tourism and hospitality at Infosys.
As we all know, the airline industry today is extremely interested in two major trends – Big Data and ancillary revenue.
Everyone is seemingly talking Big Data, but what is it exactly and how does it help an airline to make money? And then, of course, we have the whole song-and-dance between passenger and airlines around ancillary revenues and customer experience.
Read full story at: http://www.tnooz.com/2013/02/21/news/big-data-how-airlines-should-use-it-more-effectively-to-boost-ancillary-revenue/