TripAdvisor and Tourism Australia have partnered in a media campaign designed to put the destination front of mind for people making a decision about where to go.
The year-long deal signals two firsts for TripAdvisor – it’s the first time it has integrated a partner into its editorial navigation as well as created an itinerary planning tool for a tourist board.
The Trip Planner pulls content together for users based on selected criteria to create a bespoke itinerary which they can then share with friends and family across social network sites.
Read full story at: http://www.tnooz.com/2012/06/28/news/tripadvisor-goes-down-under-with-media-partnership/
