Flash deals service Groupon says it is establishing itself as an online travel agency as the next logical step for it in Europe.
The company has already set up separate tour operating companies in France and Germany enabling it to legally package tours through Groupon.
According to Gregory Linn, director of hotel and travel – Europe, Groupon is ‘little by little becoming an OTA with a difference’, which will enable it to capitalise on customers receiving deals twice a week but not necessarily getting what they want.
Read full story at: http://www.tnooz.com/2012/03/20/news/groupon-takes-tour-operator-route-in-france-and-germany-ota-next/
