Google and other search engines use an algorithm for local listings that is heavily based on how much they trust that your properties are legitimate.
Google looks bad if a search for “New York hotels” returns a bunch of locations that are actually closed. If Google’s results are inaccurate or off, fewer people will use the search engine, meaning Google serves less ads. And Google has made its billions serving ads. So you can see why Google has to vet hotels and other local properties before pushing them to the top of their search-engine results pages.
Of course, Google’s vetting process is all built into its algorithm, and the more you understand how its algorithm works, the better you’ll be able to use it to your advantage. The steps outlined below will help boost visibility in the hotel space on Google, Bing and the other local search engines.