This is a guest article by Jason Taylor, head of platform strategy and innovation at Usablenet.
Because travelers are inherently “mobile”, it’s natural that travel companies have been early adopters in mobile, often blazing the trail in the mobile industry.
They were the first to have a transactional mobile site, first to leverage mobile apps, first to reach a global audience, and so forth.
Read full story at: http://www.tnooz.com/2011/12/19/mobile/beyond-the-app-and-mobile-web-strategy-what-else-should-travel-brands-do-with-mobile/
