Google has tried to reassure the travel industry that it was not encroaching on its business.
Head of travel UK and Ireland Nigel Huddleston told delegates: “We have no plans to enter the booking stage, but we do increasingly play a role in the sharing and experiencing stages.
“Many people in this room are already our clients and we have mutually beneficial interests. Our priority is to answer traveller queries quickly and efficiently with the most relevant response we can and ultimately lead them to transact with you. We want to create a circle of Googly happiness.”
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