This is a guest post by Gerry Samuels, founder and executive director of Mobile Travel Technologies (MTT).
Ancillary sales are one of the most debated issues in the travel industry today. Forrester (with Amadeus) project that by 2015 ancillaries will account for up to 18% of travel suppliers’ revenue.
In their January 2011 study, Cross-Sell Your Way to Profit, they reveal that while traditional third-party services such as insurance, car rental and hotel room sales are expected to remain popular, travel providers see great potential in a range of ‘extreme’, as yet unexploited, products and services.
Read full story at: http://www.tnooz.com/2011/06/02/mobile/can-mobile-change-the-way-travellers-feel-about-ancillary-products/
