It’s not always so easy, however, so here are the five main reasons why partnerships often fall apart, and how to avoid such failures in the first place:
1. The partnership does not provide an end to end travel experience.
The travel booking process is made up of six stages: Inspire, Book, Plan, Experience , Remember, Share.
If the partnership does not inspire, or provide a call-to-action to book effectively then the credibility of the integration will be hindered.