NB: This is a guest post by David Soskin, former chief executive and now non-executive director of Cheapflights Media, and author of Net Profit: How to Succeed in Digital Business.
Running a web business can be very different to running a “real world” company. I should know. Back in the ’80s, I spent six years working for a building products company.
It was very well managed and highly profitable – but the competitive landscape for bricks and aggregates does not change on an almost daily basis.
So not like internet travel. Nor is a website really critical to the success of a building products company – probably important, but not critical.
In stark contrast, for any travel internet startup, first consideration goes to the product – the website.