So, some of the big guns of the industry are starting to give their reaction to the Google-ITA Software deal. And, others are privately voicing their concerns.
TripAdvisor chief executive Steve Kaufer says the acquisition is a “significant and clear signal” of the search giant’s interest in the travel sector.
“But, as a media company, TripAdvisor uniquely delivers hotels and other advertisers with one of the most highly qualified audiences of travel consumers anywhere.
“We expect TripAdvisor to maintain its leadership position in the travel category, and to continue being an important resource for travelers and a key lead generator for hotels and other advertisers.”
Kaufer goes on to predict that the deal will not have any “significant impact” on the business, claiming the company remains well poised to “continue innovating”.