With possible U.S. Dept. of Transportation and Congressional actions looming, Spirit Airlines President and CEO Ben Baldanza finds himself in a tight spot.
Just look at the following YouTube video in which Baldanza, lying in an overhead bin, defends the airline’s pending action to charge passengers up to $45 to bring a carry-on bag onboard Spirit’s fleet.
Spirit today sent an email to customers, signed by Baldanza, with a link to the video.
Clearly on the defensive as DOT Secretary Ray LaHood says the department is looking into ways to “mitigate” Spirit’s announced policy, Baldanza defends Spirit’s carry-on policy, points to its innovative new “free personal item allowance,” and characterizes the initiative as a “win” for everyone, leading to “happier customers that pay less!”
Read the full story at: http://www.tnooz.com/2010/04/13/news/spirit-airlines-carry-on-policy-puts-ceo-in-a-tight-spot/