“Our reviewers are seasoned travelers, objective observers and trained journalists who stay anonymously in a broad range of hotels. After swimming in the pools, dining in the restaurants, sleeping in the beds, and taking hundreds of photos of every inch of the property, they critically assess each hotel’s overall value and compare it to other hotels in the area,” explained Elie Seidman, CEO of Oyster. “With more than 600 hotels visited and reviewed over the past nine months, our reporters are uniquely qualified to offer expert advice to hotel managers on what travelers want and what hotels can do to attract them.”
The Oyster Hotel Reviews team recommends the following five creative strategies:
1. Don’t try to attract everyone: Determine the clientele that is the best fit for your property and do everything you can to appeal specifically to that clientele. Offer specials and promotions that address the needs of these guests, such as a quiet office space to get work done, family movie nights out by the pool, a complimentary facial in the spa or free shots at the bar. Speak to the guests you want to attract directly through your website and e-mails and via popular social media like Facebook and Twitter.
Read the full story at:http://www.hotelmarketing.com/index.php/content/article/five_creative_strategies_for_hotels_to_attract_new_repeat_guests/