The current year for the European hotel trade is likely to be one of recovery rather than growth, predicts STR Global, the leading provider of market information to the global hotel industry.
“With a return to RevPAR growth last December, European hoteliers can look forward to some improvement in market conditions this year provided overall economic circumstances do not further deteriorate”, said Elizabeth Randall, managing director of STR Global. As seen in the table below, positive change in year-on-year occupancy is the main reason for the improving position of revenue per available room (RevPAR) in Europe.
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