HOW do you find the best airfare? Click. Click again. Click again. Then click some more.
According to figures compiled by the Web analytics firm Compete.com, travelers made an average of 21 visits to various travel Web sites last year before finally booking a trip.
That’s a lot of time surfing the Web — and a possible business opportunity for travel sites that can make that search faster and easier. Now, several “meta-search” firms are offering to do just that, each promising that their users will either find the cheapest fares or spend less time searching for them.
Read the full story at http://www.nytimes.com/2010/02/21/travel/21Prac.html?src=sch&pagewanted=all