Jasons Travel Media recently conducted two surveys: one that looked at how travellers use social media and another that examined whether accommodation and activity operators were embracing the opportunities of web 2.0.
Of a total 216 travel consumers surveyed, 89% plan on taking at least one domestic holiday this year. They select from a range of sources when it comes to planning, with 91% heading to websites related to their destination, and 47% swearing by travel books and guides. Third party sites such as Jasons top the list of most trusted sources of information, ahead of advice from travel forums and likeminded others.
Read the full story at: http://www.btob.co.nz/cms/news/2010/01/social_media_benefitting_businesses.php
