Amadeus’s New Booking System Targets Leisure Travelers
European travel-reservation company Amadeus IT Group SA launched a new Internet booking system Tuesday that aims to boost airline ticket sales by letting consumers search more naturally than current systems allow.
The new online interface primarily targets leisure travelers. Dubbed Affinity Shopper, it allows users to search within a set budget, along general interests -- such as “golf” or “beach” -- and within broad time horizons, not just specific dates. Results are displayed graphically on a map, rather than as a list of prices.
Madrid-based Amadeus is offering the service through airlines and online travel portals. German carrier Deutsche Lufthansa AG is the first customer, Amadeus and the airline said. Other carriers and travel retailers from around the world are due to follow soon, said Ian Wheeler, Amadeus’s Group Vice President for Marketing & Distribution, in an interview.
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