Published: 16 Dec 2008: STA Travel has chosen to work with Incentivated in order to develop and execute its mobile marketing strategy.
The travel company plans to embrace mobile to engage with its audience in a highly targeted and personal way. It says mobile will provide an immediate and instant communication channel for STA Travel to reach its customers, regardless of their geographic location.
STA Travel will incorporate mobile into its traditional marketing plans, by adding a text response to posters, press and direct marketing activity.
According to the company, the mobile campaign allows customers to request brochures by texting in their addresses, to request an electronic brochure by texting their email addresses, to request a call back at a time of their choosing, and to drive footfall into their branches via location based mobile mapping.
Celia Pronto, marketing director, STA Travel, said, "Mobile phones play a central role in the lives of our customers, extending beyond their social lives to planning trips, receiving time sensitive travel alerts and buying tickets. We´re excited about integrating mobile into our customer acquisition and customer service plans for 2009."