September 24, 2008: Travelocity is providing the shopping and booking engine for the Jamaica Tourist Board´s new VisitJamaica.com, featuring a variety of travel products ranging from flights, hotels, car rentals, vacation packages and activities.
Under the terms of the agreement, the Travelocity Partner Network, which currently powers the shopping engines for more than 100 destination marketing organizations around the world, will provide a variety of travel products ranging from flights, hotels, car rentals, vacation packages and activities for visitors around the world planning a dream vacation to Jamaica.
Visitors will be able to explore what Jamaica offers through an engaging and immersive experience featuring the country’s people, culture, art, music, cuisine, history, attractions and diverse range of accommodations. The new VisitJamaica.com offers lodging options ranging from properties traditional to the Jamaican culture to a number of the island’s world class resorts, featuring spa and golf experiences. Activities like rafting down the Martha Brae River, canopy tours through the mountains, horseback riding and cultural tours featuring the rum industry and the island’s musical heritage are also part of the package.
“At Travelocity we’re all about ‘One Love,’” said Patricia Larocca, regional director partner marketing Travelocity. “Our relationship with Jamaica and the Jamaica Tourist Board is one that we highly value as the island was one of the first destinations to be featured in our award-winning ExperienceFinder(SM) platform of dreaming and planning tools and the Roaming Gnome himself recently visited the island for his latest shoot.”
Greeted with an upbeat tempo version of One Love, visitors to the site will be invited to use the “slider” function which will guide them through Jamaica’s “Ritzy” to “Roadside” offerings through a flash experience, moving images and videos. Visitors will be invited to “flip” each image over to learn more and to save their favorites in a personalized trip planning page called “My Jamaica.” A feature will also allow them to email and share with friends and family.
“The new VisitJamaica.com is an improved means to communicate with and educate travelers about the diversity and culture of Jamaica,” said Basil Smith, director of tourism for Jamaica. “Travelocity will play a key role in its success and we are thrilled to have them play such an integral role in the relaunch.”
