Friday, 13 June 2008：Travelguru - India’s largest hotel network and a premier travel solutions provider has launched a brand new hotels user interface (UI) on its website to enhance user’s overall hotel booking experience.
After analyzing existing user surfing patterns and understanding customer Hotels purchase requirements, Travelguru designed the new UI to provide a richer user experience to its customers. With a unique focus on the Hotels business, it has constantly endeavored to improve the user experience on this relatively involved purchasing decision.
Commenting on the latest website advancement, Hari V Krishnan – Vice President, Product & Marketing, Travelguru said “The hotels user requires a lot of relevant data to make their booking decision. Our new Hotels user interface helps the user access multiple hotel details within the same search results page, thus reducing navigation time. This in turn facilitates a better user experience and allows the user to make quicker, more informed decisions.”
The new Hotels UI includes the ‘Google Maps’ feature for viewing hotel locations on a map, which would actually plot the hotels on the map for users to locate a particular hotel within a city they are visiting for the first time. The ‘Search by Locality’ feature further filters the hotel search on the basis of a particular locality in a city/ destination (eg. Colaba in Mumbai).
Several other new features have also been introduced, wherein the content can be viewed with the help of ‘Tabstrip’ (tab-based browsing) as well as other options to let users search by hotel name, star rating and amenities. Another smart use of technology is DHTML layering which in one instance allows the user to view detailed user reviews and ratings of Hotels without deviating from the search results page.
“This new streamlined UI uses the best of modern technology to make the user experience seamless and information speedily and readily available” added Hari.