Published: 07 May 2008：Southwest Airlines has introduced new features in its corporate blog, Nuts About Southwest.
These include video blog, podcast, Flickr feed, reader poll, news feed, official photo and video galleries, sharing and rating opportunities and personalisation options.
The airline estimates that it has reached more than 500,000 customers through Nuts About Southwest alone, and they expect that number to exceed one million in 2008.
"Our Customers already communicate with us through a number of different online channels. Some prefer the written word of our blog, some like to watch videos, others want to share their photos," said Linda Rutherford, Vice President of Public Relations and Community Affairs.
"Bringing these elements to our site allows us to communicate with our customers in the format they prefer," she said.
Originally meant for offering a look inside the culture and operations of Southwest Airlines and allowing customers to interact and build personal relationships with the airline´s employees, the blog´s function has evolved to also serve as a virtual focus group, assisting the company through crisis and new product launches. It was launched in April 2006.
"From the debate over assigned seating to the timeframe in which we release our flight schedules, the passionate comments and opinions shared on our blog have unquestionably influenced several business decisions," said Rutherford. "But the primary focus of the blog remains our employees and their personal interaction with our Customers."
Nuts About Southwest features more than 30 employee bloggers that represent a mix of frontline and behind-the-scenes.