Published: 31 Mar 2008: Virgin Blue Group has introduced V Australia, its new premium three-class international airline.
Australia´s newest international airline will fly daily direct Sydney-Los Angeles flights as its inaugural trans-Pacific route and a premium product offering when it takes to the skies from 15 December 2008, subject to regulatory approval.
Virgin Blue co-founder Sir Richard Branson said, "The launch of V Australia means the Virgin Group for the first time will offer a global network of airlines that allow travellers to fly worldwide on Virgin airlines´ that all share the same vision and commitment to safety, service, fun and flair."
The launch of V Australia Airlines will be the first time ever there has been a second Australian airline competing on the trans-Pacific route. It comes just weeks after the Australia and US Governments signed an historic open skies agreement, allowing Australian or US owned airlines to fly freely between the two countries.
The airline will offer return economy fares from 1,899 Australian dollars (US$1,740; €1,100), a 16 percent discount to the current lowest available published fare on the route, Virgin Blue said.
V Australia Airlines will offer the full suite of products expected of an international long haul airline but with its usual twist of innovation as part of its three class offering.
Virgin Blue Chief Executive, Brett Godfrey, said V Australia Airlines will be a contemporary modern Australian style airline, initially offering three classes of travel including International Business, International Premium Economy and International Economy.
"We have spent the past two years researching what people value most in an international travel experience and our research shows that the highest ranking desirables are seat size, personal space and being entertained," he said. "We held off finalising our own in-flight offering until other international airlines unveiled their updated product highlights. Off the back of that, we made modifications to ensure V Australia´s in-flight products and services benchmark favourably against all competitors, including those flying today or those with declared plans for tomorrow."