Published: 15 Feb 2008: Travel community TripAdvisor has acquired Holiday Watchdog, a user-generated travel site in the UK.
Holiday Watchdog will continue to be operated as an independent site. Terms of the acquisition are not being disclosed.
TripAdvisor CEO and founder Steve Kaufer said that the acquisition "is designed to strengthen TripAdvisor´s position as the predominant travel planning resource and adds another strong brand to the TripAdvisor Media Network, a collection of travel media sites."
Holiday Watchdog will be operated out of TripAdvisor´s London office and there are no near-term plans for integration of content with other TripAdvisor Media Network sites. Its founders will work through a transition period but have chosen not to stay with TripAdvisor long-term, added a release.