In recent years, low-cost travel packages to Dubai have proliferated, with some six-day, five-night itineraries priced as low as RMB 1,000–2,000 (about USD 139-279), far below the typical market range of RMB 6,000–7,000 (about USD 836-976).
While these budget tours are cheap, they often carry numerous hidden costs.
For example, some travel agencies charge a service fee of RMB 2,000–3,000 (USD 279-418) and push mandatory add-ons, such as fast-track tickets to the Burj Khalifa or abaya rentals.
In addition, such tours typically rely on free outdoor attractions and low-quality hotels, recouping margins through overpriced optional activities and kickbacks from shopping commissions, often pressuring tourists into purchases.
The rise in budget tours is linked to the increased flight capacity to Dubai and an oversupply of seats.
Some travel agencies, seeking to minimize losses on unsold air tickets, have resorted to offering low-cost packages.
Meanwhile, agencies that once focused on Southeast Asian or European destinations have also shifted toward these low-cost Dubai products under competitive pressure, intensifying price wars and undermining market health.
Despite the prevalence of budget tours, Dubai’s premium travel products are also evolving.
More travelers now prefer customized small-group tours, typically for three to six people.
These trips emphasize personalized experiences and quality service, and the market is expected to move toward higher-end, smaller-group formats in the future.
