FlightEngine.com plans to spend US$5.79 million in China this year to market flight bookings from the mainland. (1/28/2008)
According to the online travel agency, the investment is expected to help FlightEngine achieve a turnover of between 150 million yuan and 200 million yuan from flight sales in China by the end of this year, and generate a profit in its first year, Ramon Dwarkasing, GM- FlightEngine told shanghaidaily.com .
"Our biggest advantages lie in four simple elements: safe, simple, reliable and cheap," he said.
The company is still working on a Chinese language website, which will offer domestic flights. Dwarkasing said it won´t open offices in China, as bookings will be through toll-free numbers to its call center in Europe. Marketing will take place mostly in Shanghai and Beijing.
