A report about online travel sector in China has projected that the market is to expand by up to 40% between now and 2010. (1/7/2008)
According to Analysys International, a Beijing-based IT industry researcher, the market, comprising plane tickets, hotel bookings and package tour organisation, will generate sales of 3.54 billion yuan (US$472 million) this year, an increase of 38% from 2007, as rising income will fuel Chinese travelers´ spending. The figure will be more than double to 7.57 billion yuan in 2011, the researcher estimated.
The online travel industry chain is getting mature with better web maps and payment tools, while the service providers are forced to develop new products to keep in pace with consumers´ needs, Analysys stated. The promotion of e-ticket, adopted by airlines to cut expenses, facilitated the deals online.
The growth spurt will come as the nation´s Internet travel infrastructure matures and the increasingly popular electronic plane tickets spurs demand, the report said. The by-product will be intensified competition for the offline travel as ticket agencies explore online sales channels.