Friday, 4 January 2008：Dubai-based Jumeirah hotel group has turned its eye towards the East, and now looks to build 10 hotels in China by the end of 2010.
This will be the group’s largest expansion into Asia, and will be guided by the a new Singapore Office to launch in March this year.
“We are looking all over Asia for new developments but China is a key market. Two-thirds of our 16 hotels in Asia will be in China,” said Tricia Warwick, Jumeirah VP Sales, said in Gulf News.
So far Jumeirah, famous for projects such as the Burj Al Arab the world’s tallest all-suite hotel, has plans in ink for three properties in China located in Shanghai, Beijing and Guangzhou.
The HanTong Jumeirah Shanghai was recently voted the ‘Most Anticipated Hotel’ in Shanghai at the 2007 World Traveller Awards China chapter.
Scheduled to launch August this year, the 338-room hotel is set to take advantage of post-Olympic crowds.
The other Asian launch will be the late-2008 opening of Phuket (Thailand). Jumeirah is also considering properties in Indonesia, Japan and India.
Currently in Dubai, Jumeirah has four properties under construction. By the end of three years, the hotel group intends to hold a global portfolio of 57 properties.