Dec 24, 07: TravelCLICK´s quarterly eMonitor results indicate continued steady health for the hotel industry based on electronic distribution performance for the third quarter of 2007.
Key indicators of growth compared to the third quarter of 2006 are:
· Worldwide electronic hotel revenue from the Global Distribution Systems (GDS) and key Internet sites increased 16.4 percent.
Number of room nights booked through electronic channels increased 5.9 percent.
Average Daily Rate (ADR) increased by 9.9 percent.
Observations for the market based on this latest data include:
• Electronic bookings and ADR continue strong year-over-year growth in nearly every segment and top destination market.
• Luxury hotel room nights reserved through travel agents increased 12.3 percent and surpassed $370 per night in ADR.
• Travelers continue to book short trips. The average length of stay for the third quarter 2007 was 2.12 nights, similar to last year´s 2.11 nights.
• Hotel bookings through electronic channels are on pace to surpass TravelCLICK´s projection of 120 million room nights this year.
"2007 is on pace to be one of the strongest hotel revenue growth years of this decade," said John Hach, Vice President of eMarketing Products at TravelCLICK. "In the third quarter, the growth in electronic channels exceeded our high-end estimate, and we expect the fourth quarter to show similar results."
eMonitor results are compiled from TravelCLICK´s comprehensive proprietary database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre, and Worldspan GDS. The database of electronic distribution performance provides a comprehensive foundation for data analysis and trend forecasting that is used by the global hospitality industry in developing integrated distribution strategies.
