China's Ministry of Culture and Tourism, in conjunction with the Ministry of Natural Resources and the Ministry of Housing and Urban-Rural Development, issued a notice regarding the construction of pilot areas for the integrated development of the country's national cultural and tourism industries on Friday.
The newly introduced policy's aims to deepen the culture and tourism industries' integration.
It also marks the beginning of the application process of around 30 pilot zones that will be selected across the country.
According to the notice, such demonstration areas, China's exemplars of cultural tourism developments, are expected to meet criteria such as "rich cultural endowments" and "rich tourism resources."
The establishment of these zones should lead a "synergy of industrial chains" that will have a positive effect on surrounding areas.
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