Chinese airlines have launched various innovative services to attract more consumers and add to their top lines as the domestic aviation sector continues to recover from the COVID-19 pandemic.
It is less than half a year before the A380 aircraft model of China Southern Airlines is fully retired, and the airline has launched events to invite consumers to visit the aircraft. The carrier sells tickets through its official apps and livestreaming sessions, where Chinese consumers are increasingly enticed to spend money amid promotions.
It costs RMB 1,099 (USD 164) per adult or RMB 1,999 for an adult and accompanying child to take a day trip to Guangzhou Baiyun International Airport and visit the double-decker A380, the world's largest commercial aircraft.
In addition, since the outbreak of the pandemic, a growing number of domestic carriers have been holding livestreaming sessions to sell flight tickets, tourism packages, derivative products and cosmetics, as they aim to hedge against declining passenger numbers and gain additional revenue.
For instance, Hainan Airlines, China's fourth-largest commercial carrier, began selling makeup and skincare products through livestreaming sessions last year.
In the first quarter, the logistics unit of China Eastern achieved a net profit of RMB 1.37 billion, surging over 102%, the company said.
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