SEPTEMBER 5, 2007. IHG (InterContinental Hotels Group), the world´s largest hotel group by number of rooms, today announced that meeting planners booking group events at IHG hotels will be able to do so with greater ease and efficiency through a web-based group reservation solution provided by technology company Passkey. During 2008, IHG will implement the capability in over 250 hotels across the InterContinental Hotels & Resorts and Crowne Plaza brands in the U.S. and Canada, as well as in some select Holiday Inn hotels.
InterContinental Hotels & Resorts, Crowne Plaza and Holiday Inn properties will offer meeting planners full integration to all Passkey tools including a customized event-specific hotel reservation website. On the site, meeting planners will be able to upload rooming lists, automatically link reservation information to IHG hotels, track hotel block pick-up and reservation status through real-time reports and updates that review every facet of the process. At the same time, event attendees will be able to make and manage their hotel reservations online.
´Utilizing Passkey across our InterContinental and Crowne Plaza brands in the U.S. and Canada will provide meeting planners with consistent and reliable group booking capabilities and help ensure their event attendees enjoy the experience," said Del Ross, vice president, distribution marketing, the Americas, IHG. ´Gaining brand loyalty with meeting planners is critical, as meetings and events represent a large part of our business.´
With this solution, IHG expects to further streamline the group reservation process, increase meeting planner loyalty and drive incremental revenue from its group reservations.