As the globe enters a new year, the Sanya Tourism Promotion Board ("STPB") is ready to transform Sanya into the world's hottest tourist destination in 2022. Building on the momentum gained in 2021, the New Year will see the STPB continue to expand markets for inbound tourism and enhance the popularity of Sanya's major drawcards, in order to position Hainan Island as a global premium travel destination.
Since being established in 2020, the STPB has continually evolved Sanya's tourism offering and innovated the region's travel-related companies to attract visitors to the island. Over the past year, the STPB leveraged major opportunities from the construction of the Hainan Free Trade Port, focused on new trends within the tourism sector, expanded Sanya's destination branding, and boosted its trade efforts to promote the overall development of Sanya and invite more tourists to its shores.
In tandem, the STPB has worked with local companies to design, develop and promote products that are popular with travelers. Last year, the STPB designed a variety of tourist maps, culinary maps, travel guides, and cultural products to expand the horizons of tourists and invite them to discover all that Sanya has to offer. A Sanya Tourism App is also in the works for 2022 to give overseas travelers peace of mind during their visit.
In addition, STPB carried out trade activities in major cities across China in 2021, with a focus on interactive activities that promote engagement and encourage discussion. Furthermore, its market research and consulting arm commenced data modeling for tourism companies to support precise data-based marketing strategies and forecasts. These activities are set to continue in 2022, as the STPB seeks new opportunities to achieve a win-win scenario for operators and travelers.
The STPB also has its sights set on turning Sanya into an international transit destination in 2022, as China grants seventh freedom of air rights to Hainan for the first time. Tourists can fly in to Beijing or Shanghai and fly out from Sanya -- giving them more reason to add Hainan Island to their travel itinerary.
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