Social media has become an ever-expanding and prominent channel in influencing people’s purchasing behavior. It is currently proven for the e-commerce industry, particularly in China, where e-commerce sales reached a record high of $4.4 billion in 2018 through livestreaming on social platforms alone.
This trend of social media becoming a critical inspiration and distribution channel has also recently spilled over into the travel context.
Why is social media so powerful in influencing people’s travel decisions and prompting travel bookings?
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