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Marriott consolidates China business amid robust demand

11/12/2021| 4:16:53 PM|

Comprising more than half of the newly signed management contracts, select brands will remain the engines to drive Marriott's growth in China.

Marriott International is further consolidating its presence in China with its "brand + destination" strategy amid continuously robust demand in the domestic travel market.

"This year saw smooth progress in our new signings as we continue to extend our footprint across the country," said Henry Lee, China president, Marriott International.

"We look forward to bringing more hotels and brand offerings to new destinations, and providing diversified travel experiences for both Chinese travelers and international guests when cross-border travel resumes."

Comprising more than half of the newly signed management contracts, select brands will remain the engines to drive Marriott's growth in China.

Secondary and tertiary markets will remain a focus for the company's development in China. Courtyard by Marriott, designed for the modern business traveler, is anticipated to open its first hotels in Nanchang, Nantong and Kunming in the next couple of years while Four Points by Sheraton will make its first appearance in cities including Puyang, Tianshui and Huzhou, according to the company's plan.

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