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Meituan sets up special team for retail-related business

10/29/2021| 2:28:51 PM|

The establishment of a retail team is the first step of Meituan’s new strategy.

At a monthly business meeting held on Wednesday, Chinese web retail and services platform Meituan announced a new round of adjustments, including the establishment of a special group to make decisions regarding all retail-related businesses, Chinese media outlet LatePost reported.

Meituan’s retail team imitates Amazon’s “D-team.” In 2008, Amazon’s retail business matured, and Bezos personally set up the “D-team” in order to discover new opportunities in the digital field. Meituan is also facing a similar situation today. Businesses such as group buying, food delivery and travel have matured, while new businesses are still being explored.

LatePost also reported that at a strategy meeting in September, Wang Xing announced that he would upgrade Meituan’s strategy from “Food and Platform” to “Retail and Technology.” The establishment of a retail team is the first step of Meituan’s new strategy.

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TAGS: Meituan | retail
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