Trip.com Group has launched the Resorts World Sentosa (RWS) Star Hub Flagship Store on its Ctrip platform to serve as a one-stop online portal for users to make bookings with the travel guidance, food recommendations, and business travel and conference information available on the same platform at their fingertips.
The portal allows RWS to “better meet increasing demand from China’s emerging mass affluent segment and new millennials for more customised and personalised experiences”, said Trip.com Group in a release.
The Star Hub travel marketing hub was unveiled by the group earlier this year to allow its partners to expand and enhance marketing activities on its Ctrip platform.
In future, the two brands will also deepen partnership in international marketing to increase RWS’s social media presence across South-east Asia and global destination markets.
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