China's online travel agency juggernaut Ctrip published a report Tuesday, saying that during the recent three-day Mid-Autumn Festival vacation, about 56% of its users booked travel plans within their province.
Among this group of tourists, roughly 54% were born after the 1990s, the report shows.
Ctrip's research institute explained the reasons behind this emerging trend. It said that in addition to sporadic COVID-19 infections across the country, people are also beginning to reimagine what tourism looks like, which includes travels closer to home.
It noted that more people, especially younger generations, are looking beyond traditional tourist sites, and are willing to spend their holidays at resorts, theme parks, and RV campgrounds.
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