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What Accor’s top technology executive has to say may surprise you

09/23/2021| 6:17:28 PM| 中文

Technological solutions will allow Accor to reinforce human services rather than replace them, Bleeker said.

Accor has taken a contrarian path, abandoning its plan to centralize its core technology systems.

Many of its brands use its in-house, centrally hosted central reservation system called The Accor Reservation System (TARS). Before the pandemic, Accor debated replacing it.

In 2018 and 2019, Accor considered setting up a joint venture to create a unified system with Sabre, the travel tech company based in Southlake, Texas. It wanted a replacement for TARS that was cloud-based and would manage room inventory, pricing, and hotel operations. The new platform would combine what’s known as a central reservation system, or CRS, and a property management system, or PMS.

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TAGS: Accor | hotel technology | customer experience
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