A delegation from the Seville tourist board recently traveled to Beijing's International Fair for Trade in Services in the hope of boosting business.
Their message was that Seville was an ideal destination for the more "high-end traveler." This works well with Chinese holidaymakers, who tend to favor history and culture over beach holidays.
Salvador Carrasco, the owner of Seville's well-known tablaos El Palacio Andaluz said: "Chinese tourism really began to grow around 10 years ago. As the numbers started to grow, we knew then that we could develop our 'quality tourism' trade. It's people who expect higher standards and a different experience. These numbers had grown constantly. That's why we welcome them. In fact, our industry needs them."
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