ebookers, a full service online travel company in Europe, is planning to re-launch its brand through a marketing campaign. (8/21/2007)
The development follows company’s recent re-launch of its UK website (www.ebookers.co.uk). With this initiative, ebookers had become the first Orbitz Worldwide brand to be migrated over to the company’s new global technology platform.
The new brand campaign will help explain the benefits of booking with ebookers.com, including a new ebookers logo that has already been launched on site. Over the next year, ebookers expects to unveil more product features that will support the new customer-centric positioning, coupled with a large integrated brand communications campaign expected to be launched in early Autumn 2007.
The new technology is built to operate multiple consumer brands more efficiently, including multi-language and multi-currency capabilities. The platform is also designed to enable the more rapid deployment of customer-centric technologies and services across all of Orbitz Worldwide’s international brands, including the ability to offer suppliers a global customer base.
“41 percent of Europeans are currently researching and buying travel online. We believe these leisure travellers are focused on efficient, value-orientated websites, which offer a wide range of choice,” said Alan Josephs, Managing Director for ebookers.
“ebookers listened to what our customers wanted and we delivered a new website that meets the needs and expectations of today’s savvy traveller. Customers rated price and ease-of-use high on their wish lists. To meet these demands, ebookers invested in a more modern and innovative website that has the functionality to increasingly provide more relevant content about destinations, greater travel choice through more hotel and flight inventory, improved backend technology and destination advice,” said Josephs.
Sharing info on the new site, ebookers stated it has tripled the number of hotels available within its inventory. Authentic hotel user reviews from thousands of properties and additional information about traveller destinations, including more hotel photos and maps also have been added. The site will offer customers greater speed in searching and booking.
Customers can now sort by hotel name and address, price and proximity to a landmark. Also, there is a dynamic packaging tool that enables customised packaged bookings to: More destinations for customers who book customised and packaged flight and hotel holidays; Destinations enabling customers to book all travel elements together (e.g., flight and hotel and car); Locales with guaranteed savings when you book customised holiday packages.
There is a Smart bookers’ section where customers can access traveller reviews, insider tips and trade secrets from ebookers expert staff, customers and journalists providing impartial advice on popular destinations. “My Trips” and “My Accounts” sections that allow customers to view current and previous trips, save their payment information, delivery and travel preferences, including the ability to send itinerary alerts to up to four contacts, friends, family members or business associates.
The site also has multi-city flight search offering, enabling customers to book more complex flight itineraries, including up to four flights segments, which can arrive and depart from different airports.