Home > > US travel industry will gain just $550 million back in digital ad spending after 2020's $3 billion loss

US travel industry will gain just $550 million back in digital ad spending after 2020's $3 billion loss

08/12/2021| 6:06:37 PM| 中文

Those companies equipped to weather the storm will continue doing so for years to come.

The US travel industry this year remains largely impacted by the pandemic, even as travel has picked up in H2. This sluggishness is due to paused cruises, a near standstill in business travel, and restrained international travel.

Pent-up consumer demand has given travel advertisers a reason to spend this year, but campaigns are still focused more on messaging about cleanliness on trains, planes, and in hotels. Additionally, due to months of closed borders and unreliable flight schedules, advertisers pivoted away from international travel and toward local and regional destinations.

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TAGS: travel advertising | the U.S.
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