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Club Med to further tap middle-income group in Chinese market

07/22/2021| 11:15:54 PM|

The company will come up with more diversified and tailor-made products for the country's increasing middle-income group.

Club Med, a France-based premium all-inclusive resorts operator, expects its tourism villages in China to double before 2030 from the current seven nationwide as the booming tourism market in China is expected to further drive economic recovery in the world's second-largest economy.

Andrew Xu, CEO of Club Med in China, said the company will come up with more diversified and tailor-made products for the country's increasing middle-income group, while actively laying out plans in neighboring countries to help Chinese customers in outbound travel in the future when the COVID-19 pandemic eases.

"While family tourists are still the major targeted audience for Club Med, we will also come up with more diversified products for young couples, the silver citizens and the Generation Z consumers aged between 16 and 24," said Xu.

"Club Med, as the world leading all-inclusive holiday experience provider, will also further focus destinations in the third and fourth tier cities, as increasing number of middle-income Chinese families in those cities are willing and capable to spend more on tourism."

Club Med is expected to continue its growth in the foreseeable future in the country, buoyed by the promising China market, he added.

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TAGS: Club Med | China
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